Coinbase has secured a multi-year marketing deal with Riot Games to become the exclusive crypto exchange and official blockchain partner for both League of Legends and Valorant's global esports events. This sponsorship will launch at the Valorant Masters event in Toronto in June, featuring fan engagement initiatives including social media campaigns and broadcast integrations. Unique in-game segments will provide analysis of in-match currency movements and their strategic impacts. The partnership follows Riot's previous affiliation with FTX, which collapsed in 2022. Coinbase aims to enhance fan experiences through future Web3 technology collaborations, despite the lack of specifics on planned initiatives. The deal signifies the continued merging of the esports and crypto industries, as both sectors explore innovative sponsorships and engagement strategies.

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