Crypto adoption will be driven by high-growth markets, with or without the US
The surge in crypto adoption is being shaped significantly by high-growth markets such as Indonesia, Vietnam, the Philippines, and Nigeria. While the US sees increasing institutional interest and regulatory clarity, the most noteworthy advancements in crypto use are emerging from regions where people rely on it for practical needs, rather than speculation. These markets demonstrate how crypto facilitates remittances, stores value amid currency instability, and allows small businesses to operate with less friction. Developer activity is also shifting toward these areas, with Asia now accounting for 41% of new crypto developers, highlighting that innovation is no longer confined to traditional tech hubs. Real-world applications, such as PepsiCo's use of blockchain for supply chain tracking, underline how blockchain can solve significant local challenges. Therefore, Web3 builders are encouraged to look beyond Western markets to where crypto is effectively addressing real problems.
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