MicroStrategy, now called Strategy, has evolved into a major Bitcoin holder since its initial investment in 2020, holding 580,250 BTC by May 2025. CEO Michael Saylor has a consistent strategy of raising capital to buy more Bitcoin, envisioning it as a $200 trillion global settlement network. Saylor promotes a hodling philosophy, believing in Bitcoin's long-term potential, as opposed to short-term trading which often results in losses for traders. Meanwhile, David Bailey, CEO of BTC Inc and Bitcoin Magazine, is pursuing a dynamic approach with his firm Nakamoto Holdings, planning to create a Bitcoin-centric business conglomerate that may sell BTC at strategic market highs. The trend of corporate Bitcoin adoption is notable; corporate holdings have surged by 580% since 2020, and companies like GameStop and Trump Media have started substantial investments in Bitcoin. This reflects a growing acceptance of Bitcoin as a long-term reserve in corporate finance, suggesting its role is solidifying within institutional investment strategies.

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