Coinbase has announced its sponsorship of Riot Games for the League of Legends and Valorant esports global gaming events, commencing in June 2025. The deal includes participation in the Valorant Masters event in Toronto and the MSI 2025 tournament in Vancouver. David Mulhall, Riot Games’ global head of esports partnerships, noted that Coinbase's involvement will enhance engagement for the esports community. Public sentiment surrounding crypto remains divided among gamers, with some embracing it while others oppose it, as evidenced by past reactions to NFT and crypto integrations in gaming. Coinbase aims to activate the deal with event promotions and perks, but financial specifics have not been disclosed. Both Coinbase and Riot Games are significant players in their sectors, with Coinbase generating $6.6 billion in revenue last year and Riot making over $376 million in 2024. The deal reflects a trend of increasing reliance on brand sponsorships within the esports industry.

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