Coinbase has introduced its first branded credit card offering Bitcoin rewards, aiming to attract subscribers to its Coinbase One service. Set to launch this fall, the Coinbase One Card will reward users with up to 4% Bitcoin back on purchases, exclusively for U.S.-based subscribers of Coinbase One, which provides benefits like zero trading fees. Max Branzburg, Coinbase’s VP of Product, indicated potential future integration of other cryptocurrencies for rewards, showing the card's adaptability. The launch aligns with a strategic shift at Coinbase, as the company seeks to diversify its revenue away from traditional transaction fees. Subscription services have become increasingly crucial, contributing significantly to Coinbase's revenue, which reached $698.1 million in Q1 2025. With over 1 million subscribers, Coinbase is responding to regulatory changes and market trends, positioning the card as a significant step in evolving user engagement and its financial services model.

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