Zora, an onchain social media platform backed by Coinbase, will launch its ZORA token on April 23, 2025, following a surge of interest after promotional activities led by Base's Jesse Pollack. The token distribution will be based on two snapshots capturing user activity from January 1, 2020, to April 20, 2025. The platform recently experienced a significant uptick in user engagement, adding over 230,000 new traders after promotions on social media. Pollack’s promotion sparked discussions about tokens representing digital content, leading to record activity in trading and token creation. Amidst this, accusations of insider trading surfaced as three wallets were found to have purchased tokens before the official announcement. Users expressed concerns about communication and transparency regarding the airdrop, suggesting it was a strategic marketing move. Despite the hype and the detailed plans for token snapshots, the response from the community has been mixed, with some praising it as effective marketing and others criticizing the perceived lack of transparency.

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