Brazilian fintech firm Meliuz has announced plans to increase its Bitcoin holdings, proposing to make Bitcoin a primary strategic asset on the company’s books. This decision comes after the firm first purchased Bitcoin in March, using 10% of its cash assets to acquire 45 BTC for approximately $4.1 million. Meliuz intends to present this strategy to shareholders in a meeting scheduled for May 6. While the core business will remain unchanged, the company emphasizes that generating cash from operations is crucial for expanding its Bitcoin acquisition over time. Following the announcement, Meliuz shares surged over 14% in a single trading session, and have increased by over 27% in just five days. The company aligns itself with a growing trend of public firms adding Bitcoin to their balance sheets, joining several other companies in this move during the first quarter of 2025.

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