Brazilian fintech company Méliuz has made headlines after investing $28 million in Bitcoin, positioning itself as the first Bitcoin treasury in Brazil. The publicly listed firm, known for offering cashback coupons, announced the remarkable purchase of 274.52 BTC at an average price of approximately $103,604 per coin. This decision has led to a significant increase in the company's stock value, soaring by 26% after the announcement. Méliuz aims to enhance shareholder value by maximizing the Bitcoin returned per share, echoing strategies utilized by prominent companies like MicroStrategy. This shift in strategy follows a prior phase of diminished relevance and stock price decline due to high interest rates in Brazil. Experts recognize the move as an effort to leverage the ongoing crypto trends for better returns, as Brazil emerges as a key player in the digital asset market. As the firm refocuses its objectives, it navigates the intersection of traditional finance and cryptocurrency investment, creating new avenues for growth.

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