The rise of bots in social media poses significant challenges, as highlighted by the 2024 Imperva Bad Bot Report showing a 2% increase in bot traffic from the previous year. This surge compromises genuine human interactions and leads to inflated engagement metrics, making digital marketing less effective. Current centralized strategies, including AI-driven moderation and paywalls, fail to effectively tackle the issue and often disadvantage honest users while allowing sophisticated bots to bypass safeguards. A decentralized approach, utilizing blockchain-based decentralized identity (DID) and reputation systems, offers a viable solution by empowering users to verify their authenticity without sacrificing privacy. This could enhance user experience and trust in online interactions by reducing bot-driven manipulation. The urgency for a shift towards decentralized solutions is imperative to preserving the integrity of social media and fostering authentic communication.

Source đź”—