BlackRock, the world's largest asset manager, is set to introduce a Bitcoin exchange-traded product (ETP) in Europe following the success of its US spot Bitcoin ETF, the iShares Bitcoin Trust (IBIT), which garnered over $57 billion in net assets since its launch in January 2024. The new European Bitcoin ETP will reportedly be based in Switzerland and is expected to be marketed soon. As a leading ETF issuer with $4.4 trillion in assets under management, BlackRock aims to expand its offerings internationally after previously launching the IBIT fund, which has become the top choice for US investors. In addition to its ETP plans, BlackRock recently expanded access to Canadian investors, with expectations that Bitcoin ETFs could see substantial inflows in the coming years, potentially affecting Bitcoin's price.

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