BlackRock, the world’s largest asset manager, is set to launch a Bitcoin exchange-traded product (ETP) in Europe following the success of its US spot Bitcoin ETF, iShares Bitcoin Trust (IBIT), which amassed over $57 billion in net assets since its January 2024 launch. The new ETP will be based in Switzerland, with marketing expected to commence soon. BlackRock's IBIT has become the leading Bitcoin ETF in the US, and this launch marks its first Bitcoin ETP outside North America. The asset manager has been expanding its crypto offerings internationally, recently launching a similar ETF in Canada. US Bitcoin ETFs saw substantial inflows in 2024, estimated at roughly $144 million per trading day, with expectations for continued growth in 2025. Analysts suggest that inflows into Bitcoin ETFs could contribute to a significant rise in Bitcoin's price, indicating increasing institutional interest in the cryptocurrency market.

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