Strive Asset Management has announced its plan to adopt Bitcoin as a treasury reserve asset and to list on Nasdaq through a merger with Asset Entities. This innovative approach allows accredited investors to exchange Bitcoin for shares in the new company, which aims to minimize dilution for common shareholders. The merger has apparently caused Asset Entities' stock to surge by 450%. Strive plans to build what they refer to as a ‘Bitcoin war chest’ and may pursue further mergers to acquire Bitcoin at a discount. The strategy echoes that of MicroStrategy, which has accumulated significant Bitcoin holdings through raising capital. Strive's CEO indicated ongoing discussions with GameStop regarding their own potential Bitcoin purchases, emphasizing the minimal adoption of Bitcoin in corporate treasuries, with less than 1% of public companies participating. Founded in 2022, Strive currently manages $2 billion in assets.

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