Australian cryptocurrency exchange Swyftx has acquired New Zealand’s largest digital asset platform, Easy Crypto, significantly expanding its footprint in the Australia-New Zealand market. This acquisition increases Swyftx’s customer base to 1.1 million by integrating Easy Crypto’s 350,000 clients. The terms of the deal remain undisclosed, but Easy Crypto has processed over NZ$3.5 billion ($2.1 billion) in sales since its founding in 2018. The acquisition aligns with Swyftx’s growth strategy, emphasizing both organic and inorganic expansion opportunities. CEO Jason Titman noted plans to enhance regional expansion, while maintaining a focus on customer experience and operational localization. Easy Crypto CEO Janine Grainger highlighted the partnership’s potential to broaden access to digital assets. Both companies plan to operate separately for now before fully integrating services under the Swyftx brand, creating a combined workforce of just under 200 employees. This merger marks a notable moment in the ANZ crypto market, especially amid competing regulatory challenges and market volatility.

Source 🔗