At WWDC 2025, Apple introduced various updates across its platforms, including a new visual system known as Liquid Glass. While promoting enhancements centered on privacy and using Apple Intelligence, the event revealed Apple’s cautious approach to AI advancements as the ambitious promises made a year prior remain largely unmet. Apple’s previous push into AI had aimed to position the company alongside tech giants like OpenAI and Microsoft, but criticism arose regarding its execution. Senior Vice President Craig Federighi announced the Foundation Models Framework, allowing developers to harness Apple’s AI capabilities, with new features geared towards improving user experience, such as enhanced messaging options and real-time translation tools. The presentation emphasized a major redesign across Apple's operating systems, ensuring uniformity in design across devices. Key updates include improvements to iMessage and the Phone app, with new functions aimed at streamlining user interactions. Despite opening new avenues for developers, the event signaled a more tempered approach from Apple regarding AI integration into its products, suggesting a strategy of gradual improvements over bold claims.

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