Amazon has started the limited rollout of its new generative AI-powered assistant, Alexa+, to over 100,000 users in the United States. This new version aims to enhance the conversational experience of users and is available on devices like the Echo Show 8, 10, 15, and 21. Alexa+ is free for Amazon Prime members, while non-Prime subscribers can access it for $19.99 per month. The assistant enables users to continue conversations across multiple devices, making interactions more seamless. However, some features like document handling and specific commands are still being refined and are not fully available. As for safety and privacy, Alexa+ includes features such as indicators for when the assistant is active and options for users to manage their data. This release follows Amazon's efforts, including investments in generative AI technology, aimed at keeping pace with advancements in virtual assistant capabilities.

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