In 2025, concerns around AI-generated content are escalating as it poses risks to media integrity. A recent survey indicated that a significant portion of Americans worry more about AI's role in daily life than they are excited about it. Additionally, there is a growing concern globally regarding online privacy, fueled by fears of deceptive media. With the capability to create hyper-realistic images and videos, the industry faces challenges regarding ownership and authenticity. Current intellectual property laws are inadequate, creating a confusing landscape regarding content ownership when AI is involved. Blockchain technology presents a potential solution by providing transparent ownership tracking and authentication for AI-generated content. This could establish a tamper-proof record of creation and modification, allowing creators to prove ownership and companies to track usage, thereby restoring trust. Despite some advocating for centralized platforms to manage AI verification, historical evidence suggests their vulnerabilities. To prevent industry-wide losses in credibility, a decentralized verification system is urgent as AI continues to evolve and shape the media landscape.

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