During its recent earnings call, the company formerly known as MicroStrategy, now branded as Strategy, outlined ambitious goals for 2025. CEO Phong Le detailed their strategy to secure $21 billion in equity and $21 billion from fixed-income securities over the next two years, aided by favorable market conditions. As of early February, Strategy held 471,107 BTC, valued at approximately $46 billion, having acquired a significant portion in 2024 for an average price of $85,447 per BTC. In Q4, the company raised $15 billion through equity and $3 billion via convertible debt. Looking towards 2025, the focus will shift to issuing fixed-income securities, targeting a long-term leverage of 20-30% of their BTC holdings. Additionally, Strategy has increased its BTC yield target to at least 15%. While the company aims for a $10 billion gain from BTC treasury operations, it has launched a merchandise store to further diversify its initiatives.

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