Matt Cole, CEO of Strive Asset Management, has called on Intuit to reverse its anti-bitcoin stance, which he claims could threaten shareholder value. In an open letter dated April 14, Cole criticized Intuit's Mailchimp for censoring bitcoin content and suggested policy reforms to mitigate reputational and legal risks amid growing public concern over tech censorship. He emphasized that the recent deactivation of a Trojan Bitcoin Club email account illustrates a broader trend of deplatforming affecting bitcoin advocates. Cole argued that Intuit should consider adding bitcoin to its corporate treasury as a safeguard against potential AI disruptions that could impact its flagship TurboTax software. This push for reform follows Strive's successful campaign to encourage GameStop to hold bitcoin, marking a significant step in reshaping corporate finance under what Cole refers to as ‘apolitical excellence,’ aimed at long-term shareholder value.

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