70% of EU crypto payments go to retail, food and beverages
A report from Oobit reveals that 70% of cryptocurrency payments in the European Union are directed towards retail, food, and beverage sectors. The average payment via the Oobit app was $8.36, with average deposits around $85. Following retail and food, 26% of transactions were for tourism-related expenditures like lodging and travel, while 3% covered government services and miscellaneous purchases. The rise in crypto payment adoption is attributed to increased acceptance of digital assets facilitated by supportive legislation. Notably, 92% of payments involved the USDt stablecoin. The report also highlighted a significant growth of 44% year-over-year in cryptocurrency adoption in Central, Northern, and Western Europe, with stablecoin transactions under $1 million growing 2.5 times quicker than in North America. Additionally, advancements such as the Lightning Network have boosted micropayments, further encouraging crypto usage. The stablecoin market cap has surged from $62.8 billion in April 2021 to $229.6 billion by March 2025, increasing the use of fiat-pegged cryptocurrencies in regions with currency devaluation.
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