Shilling in crypto involves artificially promoting a cryptocurrency or token to increase its price, often through exaggerated claims. The end goal is to generate hype, draw in investors, and then cash out, leaving later investors at a loss. It’s crucial to recognize the signs of shilling, which include: 1) Overhyped promises like '100x potential' that mask a lack of real value. 2) Anonymity in teams where no identifiable members exist; true projects should be transparent. 3) Influencer promotions that may be paid and undisclosed, misleading investors about legitimacy. 4) Lack of a working product or clear roadmap, where promises outshine actual utility. 5) Pressure tactics that create urgency, often leading to impulsive decisions without research. Shilling is not just unethical; it can be illegal, especially if undisclosed promotions mislead investors. To protect against scams, do thorough research, validate team backgrounds, seek real utility, ignore emotional hype, and be cautious of influencers. By maintaining skepticism and due diligence, investors can avoid falling victim to shilling schemes.

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